I fix underperforming direct-to-consumer businesses before stalled growth turns into margin and cash flow problems.

When growth stalls or margins collapse, I rebuild the systems that drive profitability—pricing, acquisition, conversion, fulfillment, and inventory.

Built and scaled a retail ecommerce business to $3M. Sold it. Helped grow the acquiring distributor to $5M. 

Turned a U.S. DTC business from sustained losses into profitability.

Full P&L ownership across ecommerce, marketing, and operations. Rebuilt pricing, repositioned the brand, and brought fulfillment in-house.

I don’t work in silos. I fix the system so the business has clear visibility into revenue, margin, and cash flow.

That work typically includes:

• rebuild pricing and margin structure
• improving paid media efficiency and attribution across channels
• redesigning conversion paths and on-site experience
• restructuring fulfillment and operations

I take on a limited number of engagements and work directly with founders and leadership teams to drive measurable improvement—not theoretical strategy.