Growth didn’t break first. The engine did.
Customer acquisition cost, conversion, margin, and operations are connected. When one slips, the problem shows up elsewhere.
I work with ecommerce businesses that should be profitable—but aren't.
They don’t have a traffic problem. It's how the system is working together.
Turned sustained losses into profitability in a U.S. DTC business.
By aligning marketing, promotions, and operations to perform as a system.
25+ years building and operating ecommerce businesses.
From early internet infrastructure to modern DTC.
I work with leadership teams to improve performance where it matters.
If something feels off in the numbers, it usually is—and the cause is rarely where you're looking.